Buy Into Your Story

People don’t buy just a product or a service, they buy the story behind it. Boring stories are forgotten and shoved aside to make room for new potential. It’s no longer as relevant what the product says on the label or how good the service might be. What’s more relevant is what the story says […]

Make Your Idea Work

A man sat at a metro station in Washington D.C. during rush hour. He opened his violin case, and without fanfare or participation from others he began playing the violin. Three minutes went by and a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds […]

Opening Doors Isn’t Enough

It’s mind boggling the infinite number of choices we have when it comes to products and services.  Faster and cheaper are only two clicks away and free overnight shipping makes being local no longer a necessity more and more. Now, every business owner must question why people will pay for their products or services. It’s […]

Price Is The Story We Sell To Ourselves

Today someone is going to pay $200 for a shirt at Nordstrom. Someone is going to make reservations at Ruth’s Chris and will shell out $400 for dinner. There is someone at The Domain right now shopping at Gucci and they will pay $1,500 for a handbag. Hopefully it’s not my wife! Crazy? Maybe, but […]

Why Mastery Matters

When asked by TV host Charlie Rose what his advice was to aspiring performers, Steve Martin replied, “Be so good they can’t ignore you.” I’m sure regardless of your profession or business, you’ve given a lot of thought to the subject of “success”. As a professional linen service we’re used to thinking of success – […]

Branding Your Restaurant With Quality Linens

In any restaurant, the small details are those powerful driving forces behind the atmosphere of the establishment. Any number of things can be overlooked and detract from what could potentially be a vivacious and colorful restaurant. One such item that many overlook, at least partially, is the quality, style, and breadth of the restaurant linens. […]

Finding the Best Wedding Linens

It’s the middle of the summer wedding season and many couples and families are already preparing for fall weddings. Though there are many considerations that go into planning a wedding and reception, among the items that cannot be overlooked are the wedding linens for the reception, which include tablecloths, napkins, chair covers and overlays. Wedding […]

The Basics of Restaurant Linens

A tablecloth is defined in the dictionary as “a cloth for covering the top of a table, especially during a meal”. While this is a basic description, a tablecloth is much more than just a covering for your restaurant tables. The right tablecloth, along with place mats, napkins and runners, or a combination of these […]

Everything You Need to Know About Cotton Sheets

Of all the types of quality linens that can grace a bed, cotton continues to be one of the top sought after sheets for it’s durability and softness. If you are considering cotton as your sheet of choice, here is everything you need to know. Thread Count Thread count refers to the number of threads […]

Your Guide to Staying Cool in the Summer

Summer is here, and depending on where you live, this can mean many sleepless and uncomfortably warm nights during the long summer. To compliment our article on choosing the best sheets for the summer, following are some additional strategies on sleeping cooler in the summer and preventing moisture from becoming a big problem in your bed and […]