In any restaurant, the small details are those powerful driving forces behind the atmosphere of the establishment. Any number of things can be overlooked and detract from what could potentially be a vivacious and colorful restaurant. One such item that many overlook, at least partially, is the quality, style, and breadth of the restaurant linens. Table linens, napkins and server uniforms are all in direct contact with the guest and are obvious choices to brand, however, there are other linens that are often overlooked.
Like any branding goal, the entire package of a restaurant’s linens must act as one. Any breach of this rule detracts from the experience of the guests and doesn’t do anything to help the brand stand out amongst the competition. Though linens and uniforms might seem a small detail in the grand scope of the business, they are a small detail that can’t afford to be overlooked.
Branding a restaurant isn’t only aimed at creating an appealing atmosphere for the guest, but building a successful appearance throughout the entire operation. The focus isn’t just the front desk, customer area, or anything visible by guests, but includes all aspects of the restaurant, from the kitchen to the waiting area.
An all-encompassing benefit to a successful branding campaign within a restaurant is the effect on the atmosphere. Like all service businesses, a positive atmosphere will influence anyone involved within it, customer or employee. A positive, successfully established atmosphere attains the following qualities:
From the collective look of the staff to the napkins and table linens that compliment the look and feel of the restaurant, branding your restaurant with quality linens adds a quality of care and attention that will not be lost on customers.
Items to Consider
While the table cloths, napkins, and server uniforms are most often what is seen by customers, there are additional items to consider for branding. The goal isn’t to brand only the areas and linens that interact with the public but to build the atmosphere both among the employees as well as guests.
Here are several items to consider when planning your restaurant linens:
- Table Cloths
- Server uniforms
- Kitchen and wait staff uniforms
- Bar towels
Whether you choose to invest in purchasing your own linens or rent them, quality and attention to detail must be at the forefront of your goals for your restaurant. If you’re interested in learning more about our services, check out our blog and be sure to read our manifesto, Setting the Table to find out who we are and what makes us different. Get to know us, request a FREE quote and see why we are Austin’s premier linen service.