It’s true. All the best hotel bed linens are white. Try to imagine an ideal hotel bed linen that isn’t white, and you’ll see what we mean.
White is the symbol of luxury, and the best hotels in the world bet that you’ll feel more luxurious — and sleep more luxuriously — in a clean, soft bed with white linens.
Erin Hoover, Vice President of Global Brand Design for Starwood Hotels and Resorts says, “Visually, the idea of the white bed is important. Something about an all-white bed connotes luxury and a good night’s sleep.”
It’s not just Starwood Hotels and Resorts that feature an all-white bed as their concept of the perfect hotel room. Several Austin hotels feature all-white bedding including Austin’s newest and most luxurious, the Hotel Granduca Austin, W Hotel Austin, The Driskill, the Four Seasons Austin, The Hyatt, The Hilton, The Westin at The Domain and The Westin Austin Downtown.
It was Westin Hotels who pioneered its now famous Heavenly Bed in the early 1990s. At the time, an all-white bed was not yet popular. Hotels used mostly colored bedspreads, which were easier to keep clean but after some tests, Westin designers were convinced that the all-white bed was the only way to go. It was common for guests to feel that the room had been renovated even though it was only the linens that had been changed.
Sybil Pool, a spokesperson for Hyatt’s luxury brand, says the central part of the hotel bed experience is a “clean, white, high-thread count sheets.”
So does color matter for a good night’s sleep? While not scientifically proven, I would say the research and money invested by the big luxury hotels says enough. Personally, I would recommend hotels stick with clean, bright, quality white linens.