Every business looks for and strives for a positive outcome from their relationships with customers. But it’s where you look, not what you look for, that makes all the difference.
Positive outcomes with sales and services are an obvious must to any successful venture, but they aren’t the only asset that should be on the books. In fact, the one asset every business must strive for isn’t something that can easily be quantifiable. You can measure more money, more sales, more social media followers, more email inquiries, but you can’t quite measure the connections you have with customers. Though you may be able to count the number of fans you think you have, their impact is greater than the number on a page. You can’t measure those relationships but they are vital to the ebb and flow of your daily work.
We could be like any other business, and focus on our laundry and linen services instead of focusing on our customers first. But services and products are not the only reason we are business in the first place. Any entrepreneur will tell you that there’s a desire within that isn’t totally satisfied with achieving positive sales, but we endeavor to make positive connections to our customers as well.
The most successful people in any business are those that aim to connect on the human level.