Written by AJ Durtschi


El Capitan

Missing even the tiniest foothold on a mountain can have a big impact on the success of any climb. Luckily there is equipment designed to prevent more than a few bruises should a fall occur along the way. But the top climbers in the world ascend mountains with nothing more than shoes and a chalk bag to aid them. There is no such thing as a small foothold to them, every foothold and detail matters.

World renowned free solo climber Alex Honnold has made history by free soloing climbs in hours that virtually all other climbers have struggled to do in a day even with the help of ropes and support. He holds multiple records and is the only known solo climber (mostly free) of the Yosemite Triple crown – Mt. Watkins, El Capitan, and Half Dom – completed in total in 18 hours and 50 minutes.

These free climbs are Alex’s Super Bowl, and comprise just a small percentage of his yearly climbs, which he does year in and year out. Alex challenges his ceiling each day of his life, living every minute of it. Alex Honnold’s past successes are the footholds for his next mountain.

When you are an entrepreneur or business owner, there will always be mountains or challenges in your business. It’s important to pay attention to the “footholds” — those small details that are often overlooked as unimportant. They can be as small as responding to a phone call or email, but each one matters when it comes to making customers feel important and turning them into fans.

You and your business are a product of your mountains, your goals, and how much you pay attention to the details.