Everyone Has An Everest Inside

I’m an outdoors guy and I believe everyone has an “Everest” inside them. It may not be a mountain peak, or a whitewater river, or a deep ocean, but we all have our ultimate challenges. This is especially true as entrepreneurs and business owners. It is reaching beyond our grasp, striving to go farther than […]

Buy Into Your Story

People don’t buy just a product or a service, they buy the story behind it. Boring stories are forgotten and shoved aside to make room for new potential. It’s no longer as relevant what the product says on the label or how good the service might be. What’s more relevant is what the story says […]

Make Your Idea Work

A man sat at a metro station in Washington D.C. during rush hour. He opened his violin case, and without fanfare or participation from others he began playing the violin. Three minutes went by and a middle aged man noticed there was a musician playing. He slowed his pace and stopped for a few seconds […]

Opening Doors Isn’t Enough

It’s mind boggling the infinite number of choices we have when it comes to products and services.  Faster and cheaper are only two clicks away and free overnight shipping makes being local no longer a necessity more and more. Now, every business owner must question why people will pay for their products or services. It’s […]

Price Is The Story We Sell To Ourselves

Today someone is going to pay $200 for a shirt at Nordstrom. Someone is going to make reservations at Ruth’s Chris and will shell out $400 for dinner. There is someone at The Domain right now shopping at Gucci and they will pay $1,500 for a handbag. Hopefully it’s not my wife! Crazy? Maybe, but […]

Why Mastery Matters

When asked by TV host Charlie Rose what his advice was to aspiring performers, Steve Martin replied, “Be so good they can’t ignore you.” I’m sure regardless of your profession or business, you’ve given a lot of thought to the subject of “success”. As a professional linen service we’re used to thinking of success – […]