Winning today isn't about beating your competition at the old game. It's about inventing a brand new game --- defining a new market category, developing it, and dominating it over time. If you think it's about having the best product to win, you will soon find out that you will lose.
Businesses today must give us new ways of working, thinking, living, and doing business --- often solving problems we had no idea we had.
For years industry after industry has been disrupted by the advent of the internet or often referred to as the "new economy." Today it's no longer about disruption but about creation. The companies that win are those that dominate a category --- think Netflix, Google, Facebook, Salesforce, Uber, and Apple. And yes, I like to believe, Austin Linen Service.
These are companies that shape our lives and alter the way business is done. These are companies that are looking to the future and playing bigger in their market category.
Stick around, and over the next few weeks, I'll share what I think are the keys to creating, developing, and dominating new categories of products and services that help you grow your business.