If you are a fan of our blog, we’ve given away some of our secrets to keeping towels fresh and as fluffed as possible.
Today we’ll address the question of quality. The truth is you can’t take a cheap towel and make it perform like a quality towel that you would get at a swanky hotel like the W Hotel in Austin.
Towels have a specific rating system that determines the quality of the towel. GSM is the abbreviation for grams per square meter. All fabrics have a weight, and the standard measurement for the weight and quality of fabrics (including towels) is grams per square meter. This number refers to the density of the towel. The higher the GSM number, the better quality the towel.
Towels with high GSM numbers will often outlast towels with lower GSM numbers. Towels also with higher GSM numbers tend to be softer and more absorbent towels. They are also heavier, similar to a cozy warm blanket.
Towels with a GSM in the 200 to 300 range are poor quality stock. While towels that are between 400 to 600 are medium weight and average higher quality towels, the kind of towels you would find at a Holiday Inn.
Towels with a GSM of 600 to 900 are premium, luxury weight. This quality of towel will be denser, heavier, and more absorbent. It the kind of towel you will find at the W Hotel.
GSM (grams per square meter) is a direct measure of the density of a towel, so with that in mind, a high GSM number isn’t necessarily at better towel for all uses. Towels with a lower GSM are thinner, lighter and more comfortable to take with you. They would be equivalent to a workout towel that you’d take to the gym or beach.
But if you’re looking for the kind of towel that you’d find at a luxury spa or hotel, you’ll want to go with a much more substantial, fluffy towel. These kinds of towels can last for years versus the lighter, thinner towel that has a short economic life.
Your luxury hotels in the Austin area need high-quality towels that complement their brand and guest environment, in addition to the fact that higher-quality towels tend to last longer and remain in good condition after multiple washes. Fibers deteriorate over time and numerous washings, so if plushness and longevity are the criteria use towels with higher GSMs.