Selling Plastic

A lot of businesses appear to be in the business of “selling plastic.” By that I mean they know the routine. They are good at playing their part, going through the motions, and doing what they think is just enough. They try to sell on promises and maybe a gimmick or two that on the surface […]

Customer Service Isn’t Just a Buzzword

Great customer service has everything to do with caring and providing value. The goal of customer service is ultimately about creating value to make a difference and solve a problem for your customer. Customer service begins with feeling. That’s what your customers ultimately see and feel — how much you care. In reality, customer service, […]

The Business of Caring

All business owners and entrepreneurs will tell you they care about their customer. This naturally leads to caring about the product or service offered and all of the steps in between. What most forget though, is to care about caring. A business’s focus is the rudder that steers the ship. A focus on product development […]

Do Your Customers Like You

  Are you someone people would want to do business with? Is your salon the kind of place where people want to spend time? Is your fitness center welcoming to everyone? Does your front desk let customers know you are glad to see them? The kind of business that people will gravitate to is one […]

Becoming The Asset

There are an infinite number of choices presented to the average buyer today when it comes to products and services. They can search online for “faster and cheaper” with just a couple clicks. The question every business owner must ask themselves is how to get people to pay for their products or service instead of […]

The Top 9 Mistakes Business Owners Make

At Austin Linen Service, we provide a linen service for just about any occasion or work environment, from the medical field, to salons and spas, fitness centers, hotels, and the local bed and breakfast. What is important to us is creating solutions and providing value, from linen services, to helping our customers grow their business. […]

Business Excellence in Linens

What do your linens say about your business? We all know that bland is boring and only something that is remarkable, memorable, and superior can continue to sell year after year. When the small details are not attended to or done well, they are no longer just a small detail when your customers notice them. Small details […]

Buy Into Your Story

People don’t buy just a product or a service, they buy the story behind it. Boring stories are forgotten and shoved aside to make room for new potential. It’s no longer as relevant what the product says on the label or how good the service might be. What’s more relevant is what the story says […]