Why Mastery Matters

SXSW street painting in downtown Austin | Austin Linen

When asked by TV host Charlie Rose what his advice was to aspiring performers, Steve Martin replied, “Be so good they can’t ignore you.”

I’m sure regardless of your profession or business, you’ve given a lot of thought to the subject of “success”. As a professional linen service we’re used to thinking of success – mainly defined by our growth and customer feedback. As a provider of linen services, that’s the ultimate measuring stick by which Austin Linen is judged to be a success or failure: do our customers rave about us and refer us.

But the real secret sauce isn’t in the number of customers. It’s in something that happens long before the sales results. I describe it in a word — it’s MASTERY.

It’s an old-fashioned word that makes people uncomfortable, but that’s only because it’s something that eludes most people.

Mastery isn’t something that can be given to you, nor can it be taken away.

Mastery is earned.

It’s hard work.

It’s determination.

It’s paying the brain bill.

It’s failing forward.

It’s something that truly belongs to you, for always.

Personally, it’s worth it.

If you’re up for it, MASTERY MATTERS – IT IS THE DIFFERENCE MAKER. If you achieve mastery, you can then freestyle and unleash your creativity to execute new ideas in your business that can give you a competitive advantage. You’re also more than likely to be wildly successful and prosperous. So decide to master your work, project, or skill and make something wonderful happen!


About Eric Austin


  1. […] grounds. Added to that are the attitudes of the employees, the ambiance of the shop, the look and feel of the cup, and dozens of other factors that have little to do with where the coffee beans came […]

  2. […] It may not be a mountain peak, or a whitewater river, or a deep ocean, but we all have our ultimate challenges. This is especially true as entrepreneurs and business owners. It is reaching beyond our grasp, […]

  3. Footholds says:

    […] They can be as small as responding to a phone call or email, but each one matters when it comes to making customers feel important and turning them into […]

  4. What Now says:

    […] your health. Before you become that person you don’t like. Before you revert to the old and comfortable ways you used to do […]

  5. […] ideas are abundant, but those who are willing to take action and execute on those ideas are […]

Speak Your Mind