Austin business owners, 2019 is here!
Happy New Year!
It's a year of hope, new beginnings, and fresh new ideas.
In 1985, Howard Schulz, then the CEO of Starbucks was preparing to launch coffee bars in America modeled after those already in Italy, he and his partners didn't just start the stores on a whim.
First, they did everything in their power to understand the market they were entering.
They began by visiting 500 espresso bars in Milan and Verona to learn as much as possible about the cafes.
They wanted to know the floor plans,
anything and everything.
They studied the customers, observed the menus, pricing models, products, and even the uniforms of the baristas.
They took all they were learning and scribbled their observations in notebooks.
They videotaped the stores in action.
They were prepared.
They didn't feel entitled to anything.
In 2019, put yourself in a position to ride the waves.
Do the hard work.
Know your market.
Understand the customer like Howard Schultz.
Smart entrepreneurs know a product or service won't make money if customers don't want or need it.