At Austin Linen Service we are always looking for new trends in the spa and wellness industry, after all, it’s our business to produce the best linen service in Austin for our spa, fitness, massage and chiropractic service providers.
According to the International SPA Association Foundation who recently launched a Spa Industry Workforce survey to help identify the motivations, challenges, and preferences for today’s spa professionals, here is what they found:
At the top of the list is “wellness, health, and fitness.” This is not anything “new,” but was the most commonly cited trend affecting the industry. It was mentioned by 32 percent of the total respondents with 42 percent of the respondents in the resort/hotel sector and 25 percent of those in the day spa business.
Following are the other trends affecting spa and wellness businesses:
- Organic and natural products were up 12 percent from the previous year. This includes how we clean your linens at Austin Linen Service.
- An increase of 11 percent in the use of alternative treatments and therapies, such as Reiki, energy work and salt therapy.
- An increase of 8 percent into incorporating lifestyle coaching, practices such as mindfulness and meditation into the work of the spa.
- An increase of 8 percent into adapting and using technology more effectively. This includes custom website development, online booking, e-commerce, social media marketing, and online promotions.
- A 7 percent increase in customizing and personalizing services on an individual basis for each customer.
- A 7 percent increase in “advanced/results oriented skincare treatment.”
- A 6 percent increase in medical and healthcare trends which are “often linked to increased demand for medical spa treatments or services.”
These trends continue to show that the consumer is increasingly interested in taking control of their health and wellness, and that interest is going to grow as technological and scientific advances continue to emerge in our ever-changing world.
We believe these trends are only the tip of the iceberg. In a recent interview with Spa Executive magazine, futurist James Canton described a potential future spa scenario this way:
“You have a spa treatment, a Botox treatment; you get rid of your wrinkles, a little lipo, a breast augmentation, maybe take care of those cancer cells, you get a great massage, a rigorous workout, a few cybernetic enhancements for that hip that’s not been doing so good. They upload some new stuff for you. The inborn nano-device inside of you identifies certain genes that are going to express certain diseases, and we neutralize them. Early Alzheimer’s might be edited out.”
Spa businesses and for that matter, any business should be paying close attention to technological advances. A growing millennial market is now becoming more affluent, and its purchasing power is only growing, staying on top of technological advances such as custom online experiences (website), online booking, marketing automation, social media, and virtual communications will only be necessities to stay in the game.
This is why 1 in every 4 spas, 24 percent according to the survey indicated that they are planning to introduce new spa management software in the coming year. This is up 19 percent from 2016.
It will be interesting to see how this all plays out in 2018. Remember what General Eric Shinseki said, “If you don’t like change, you’re going to like irrelevance even less.”